Product Testing and Validation

Primary Point designs and executes projects that involve market testing for new, updated, or proposed products and services.

This market beta testing allows our client to test market feasibility while evolving product features that better address customer needs and concerns.

Our experience includes market beta testing for software services, an area that requires specialized training, specialized language, and executive interaction tools.

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Primary Point (PPI) is a full service B2B market research and sales intelligence provider that will help you select the best research methodology and data collection technique to match your research needs and budget.