Services Overview

Incorporated in 2002, Primary Point specializes in executing telephone-based market research and sales intelligence projects. Our core competency is a proven ability to identify and establish dialogue with senior business executives (C-Suite, EVP, SVP, VP) and mid-level directors and managers, both line-of-business and IT, on complex business and technical issues.

Primary Point is a member of the Insights Association and relies on the Insights Association Code of Standards and Ethics for Marketing Research and Data Analytics.

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Primary Point (PPI) is a full service B2B market research and sales intelligence provider that will help you select the best research methodology and data collection technique to match your research needs and budget.