Web and Interview Recruitment

Primary Point offers recruitment services for online survey or where our client prefers to conduct telephone interviews using their own staff.

Primary Point’s recruitment and appointment setting methodology borrows from our own experiences as sales and market research professionals combined with ideas promoted by leading figures in the sales and marketing professions. This labor intensive approach is highly professional, scalable, and repeatable. There are three critical phases:

  • Data Preparation
    Without this step 70% of attempted outreaches using client or commercially available lists fail to identify the correct individual contact.
  • Marketing Communications
    Our proprietary approach develops compelling messaging components to drive results.
  • Follow Through
    With our professional and systematic approach to follow-up, Primary Point is able to achieve consideration rates that exceed industry norms.

Appointments and completed online surveys are great but wouldn’t you rather make sure that the participant decision-maker is fully qualified for your research objectives?

Assuming that they are qualified, wouldn’t you prefer to have detailed information in hand that will make the process more productive? Information that will improve your ability to achieve your research objectives? Primary Point web recruitment and appointment setting campaigns can make that happen.

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Primary Point (PPI) is a full service B2B market research and sales intelligence provider that will help you select the best research methodology and data collection technique to match your research needs and budget.