The Utility industry includes electric power generation and distribution, natural gas distribution, water and sewer systems.  Contacts knowledgeable about the research subject matter are often difficult to identify and difficult to engage.  Primary Point's expertise has enabled us to complete many difficult projects into this industry vertical, including:

  • Interviews at 100 major utilities (electric, gas, water service retailers) with a minimum of 500,000 customers to gather data regarding cost of customer service provision (billing, information systems, meter reading, call centers, payment processing). Data was required from 3-5 different functional areas within each organization. Target companies were located in North America, EMEA, and Asia Pacific.
  • Interviews with 60 senior-level respondents including: Plant Manager; Director Maintenance; Director Engineering; VP Production and VP Operations at fossil-based power generation stations using steam turbine and generator services focused on outsourcing, planning, capital expenditure strategy, and environmental planning issues.

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Primary Point (PPI) is a full service B2B market research and sales intelligence provider that will help you select the best research methodology and data collection technique to match your research needs and budget.