Banking

The highly-regulated Banking industry is one of the most complicated industries to approach for market research. Primary Point’s methodology has allowed us to successfully execute a broad range of projects, including:

• Interviews with 75 US banking organizations having in excess of $2B in customer deposits. Senior level contacts (EVP\ SVP\ VP\ Director) knowledgeable about their organization’s policies and procedures concerning online security and fraud initiatives across customer banking channels. Approximately 30% of the interviews completed were done with multiple respondents at the same respondent company simultaneously via conference call.
• Interviews with banking organizations and senior level respondents knowledgeable about their organization’s technologies used for retail and commercial lending.
• Interviews with banking organizations and senior level respondents knowledgeable about their organization’s technologies used for customer centric marketing and customer service across various banking channels.