Incorporated in 2002, Primary Point specializes in executing telephone-based market research and sales intelligence projects. Our core competency is a proven ability to identify and establish dialogue with senior business executives (C-Suite, EVP, SVP, VP) and mid-level directors and managers, both line-of-business and IT, on complex business and technical issues.

Primary Point is a member of the Insights Association and relies on the Insights Association Code of Standards and Ethics for Marketing Research and Data Analytics.