The fast-growing media and communication industry is comprised by publishers, content distribution agencies, journals, TV networks and, in general, all content generation and/ or distribution entities. We have executed several projects in this industry, some of which are shown here:
- Interviews with senior level executives into international content distribution strategies including emerging technologies & tools, partner & channel investment strategies, revenue models, contract compliance, and so on. Industries included Magazine, Book, and Journal Publishing, TV, Theatrical, and Video Gaming. Sixty interviews were completed across US and UK media companies.
- Interviews with 60 top US and UK Advertising Agencies regarding their organization's media spend and breakdown across different advertising channels, revenue trends, anticipated spend, and related challenges and opportunities.
- Interviews with senior level marketing executives who make decisions about digital marketing budgets and strategies and who are responsible for their organization's use of interactive marketing channels and technologies to drive sales and deepen customer relationships. Issues to include: SEO, Organic Search, Local Optimization, and Listing Management.
- Interviews with mid and senior executive level contacts (CIO\ EVP\ SVP\ VP\ Director level) who are responsible for, or knowledgeable about, their organization's use of chat for purposes of customer support\ service, tech support, or sales.
- Interviews with senior level marketing executives who make decisions about digital marketing budgets and strategies and who are responsible for their organization's use of interactive marketing channels and technologies to drive sales and deepen customer relationships. Issues to include: SEO, Organic Search, Local Optimization, and Listing Management.
- Interviews with mid and senior executive level contacts (EVP\ SVP\ VP\ Director level) at organizations across an array of industries and regions who are focused on issues pertaining big data technologies and their use within marketing departments.
- Interviews with mid and senior executive level contacts responsible for the economic costs and benefits associated with their organization's mobile app strategy, design and delivery. Line-of-Business (LOB) or Information Technology (IT) contacts. Authority and responsibility including direct oversight for mobile budget and strategy.