
A full service consultancy specializing in the design and execution
of mission-critical market research and sales intelligence initiatives.
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Market Research
Primary Point: Market Research Capabilities
Primary Point: Selected Market Research Projects
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Lead Generation
Primary Point Account Discovery Service: Competitive Differeniation
Sales Messaging Design:
Primary Point Account Discovery service
Outsourced Sales Lead Prospecting: Linking Objectives with Performance
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Consulting
CEO Briefing: Sales Efficiency Measurement, Testing, and Optimization
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Primary Point (PPI) is a full service market research and sales intelligence provider specializing in projects that involve telephone survey, telephone to web recruitment, or custom sample development for online survey. Our projects typically involve complex IT or business issues and establishing dialogue with mid and senior level decision-makers who are hard to identify and hard to engage. We can supplement your existing vendor or manage all facets of a project.
PPI can also provide services using hybrid models that combine online and telephone and cutting edge online survey design platforms and capabilities using best of breed technologies.