Healthcare and Medical

In a highly-regulated environment such as the Healthcare and Pharma industries market research can be a challenge. However, with the appropriate methodology and correct approach, Primary Point has completed many projects that could be considered impossible for other market research firms. Some of our most recent projects in this industry are:

• Interviewing hospital Pharmacy Directors at 300+ bed US hospitals on process, pricing, supplier, and systems issues. Fifty interviews 60 minutes in length were recorded and transcribed.
• Interviewing hospital Directors of Radiology, Cardiology, and PACS systems on past and future purchase behavior, costs associated with current expenditures, opinions, preferences, organizational strategies, and other systems issues. Interviews were 20 minutes in length.
• Interviewing hospital Biomedical and Clinical Informatics Directors on Patient Monitoring Systems issues, current systems in place, costs associated with current expenditures, preferences and future planning. Interviews were 40 minutes in length.