A consultancy specializing in the design and execution
of mission-critical sales and marketing initiatives
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Market Research
Primary Point provides market research services to leading market research firms and professional associations as well as directly to corporate end-users.
Primary Point specializes in telephone-based market research where the use of call center personnel is inappropriate due to one or more of the following challenges: senior level contacts, contacts that are difficult to identify, difficult to engage, complex business and\ or information technology issues.
The ability to establish peer-to-peer dialogue on complex business and IT issues with C-Suite and other senior personnel at Global 2000 firms is the key capability that enables Primary Point to attain desirable outcomes for our clients. This is not a simple process. Instead, it is the product of detailed methodologies and techniques developed by Primary Point management over many years of experience and actualized via the rigorous training of PPI staff along with ad hoc strategy formulation designed to meet the unique needs of each client initiative.
Primary Point’s program design and execution skills encourage busy, hard-to-reach decision-makers to discuss complex business issues, problems, challenges, and technical issues that are critical to the success of your project. A list of representative market research projects appears below: