What we do?

• Overview
• Cold Calling
• Lead Generation
• Market Research
• Account Profiling
• Account Discovery
• Scripting
• Progam Design
• Program Strategy
• Process Improvement
• Consulting

Contact us now!

• Phone
• Email
• Fax
• Address
• Directions

Market Research

"Primary Point (PPI) is a full service market research and sales intelligence provider specializing in projects that involve telephone survey, telephone to web recruitment, or custom sample development for online survey.  Our projects typically involve complex IT or business issues and establishing dialogue with mid and senior level decision-makers who are hard to identify and hard to engage. 

Primary Point provides market research services to leading market research firms and professional associations as well as directly to corporate end-users.  We can supplement your existing vendor or manage all facets of a project. 

PPI can also provide services using hybrid models that combine online and telephone and cutting edge online survey design platforms and capabilities using best of breed technologies. 

Primary Point specializes in telephone-based market research where the use of call center personnel is inappropriate due to one or more of the following challenges:

• Senior level contacts
• Contacts who are difficult to identify
• Contacts who are difficult to engage
• The project involves complex business and\ or information technology issues.

The ability to establish peer-to-peer dialogue on complex business and IT issues with C-Suite and other senior personnel at Global 2000 firms is the key capability that enables Primary Point to attain desirable outcomes for our clients.  This is not a simple process.  Instead, it is the product of detailed methodologies and techniques developed by Primary Point management over many years of experience and actualized via the rigorous training of PPI staff along with ad hoc strategy formulation designed to meet the unique needs of each client initiative.

Primary Point's program design and execution skills encourage busy, hard-to-reach decision-makers to discuss complex business issues, problems, challenges, and technical issues that are critical to the success of your project.  A list of representative market research projects appears below:

Primary Point clients may select from any of the following services to help meet their research project needs:

1. Working with our client to help set research objectives and decide on research methodologies.

2. Working with our client's internal groups to help decide on, prioritize, and coordinate various research issues that will be addressed.

3. Technical survey scripting design skills working with various client stakeholders in an iterative process to optimize results.

4. Where required, cutting edge online survey design platforms and capabilities using best of breed technologies.

5. List or sample development.  We specialize in developing custom sample of hard to identify contacts.

6. A pilot process whereby the survey document is tested and then optimized.  This includes a rigorous quality assurance (QA) process.

7. Main body of field work.  This may involve various methodologies including telephone survey, telephone to web recruitment, or custom sample development for online survey.  Other features include surveys that require conference lines and advance scheduling to engage multiple respondents simultaneously.  With PPI as the moderator, client representatives may also choose to participate in scheduled teleconferences with respondents.  PPI can also offer audio files in various formats and verbatim transcripts depending on client preferences.

8. Data analysis using PhD level statistical analysis capabilities where required.

9. Report preparation in various formats depending on client preferences.