What we do?

• Overview
• Cold Calling
• Lead Generation
• Market Research
• Account Profiling
• Account Discovery
• Scripting
• Progam Design
• Program Strategy
• Process Improvement
• Consulting

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Consulting Services

Primary Point offers sales consulting services designed to benchmark your existing telephone-based sales outreach operations.  Repeated engagements have demonstrated that Primary Point’s expertise can improve our client’s ability to generate high quality sales opportunities.  At the very least, a Primary Point engagement will provide you with peace of mind by affirming that you are doing it right. 

 

When one considers the amount of your spending into sales related activities, including: salaries and benefits, overhead, travel, sales tools, marketing materials, trade shows, advertising, and so on, doesn’t it make sense to establish a firm foundation to maximize your telephone-based sales lead generation efforts?

 

You can choose from any combination of options for your Primary Point consulting engagement:

 

• An on-site or remote review and analysis of your internal telephone-based sales lead funnel processes.
• A review and analysis of your telephone-based sales lead generation scripting.
• The design of optimized scripting for use by your internal telephone-based sales prospectors.
• Established best of class benchmarks to measure the performance of your sales prospectors, including: hard lead rate, dialogue and determination rates, sales follow-up rates, and so on.
• Sales opportunities developed by Field testing of scripting on a 50 target account sample resulting in actionable sales opportunities.
• Established dialogue with your target account decision-makers to uncover insight into buyer opinions, attitudes, and decision-making criteria. 
• Discovery of new selling strategies.
• Insight into buyer demographics.
• A report analyzing your telephone-based sales prospecting strategy, alternatives, and areas where improvement would be advantageous.
• A review and analysis of your introductory email to interested decision-makers.
• A review and analysis of your sales and marketing collateral.
• Other – to be discussed.

 

All Primary Point consulting engagements require field testing by Primary Point consultants, delivering high quality sales opportunities as part of our consulting services and confirmation that our techniques work best.