A consultancy specializing in the design and execution
of mission-critical sales and marketing initiatives
What we do?
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Cold Calling
Call it cold calling, account discovery, lead generation, sales lead development - what have you; establishing direct dialogue with your key decision-makers is the best way to ensure that you get the most for your lead generation project dollar.
How do we measure success? Establishing direct dialogue with your key decision-makers is the best way to ensure success and to ensure that you are not missing any opportunities.
Emphasizing decision-maker dialogue rates as the driving force behind maximized sales lead rates, and using highly developed strategy formulation, scripting design, and execution methodologies, Primary Point (PPI) has a proven and referential track record of establishing dialogue with one or more decision-makers at 80-90% of our clients� target companies. Even better, we consistently establish dialogue with two or more decision-makers at 50% of these.
Ultimately, isn�t this the best way to make sure that you are capturing all the opportunities?
As a result, PPI�s success rate in uncovering meaningful sales opportunities is two to three higher than industry norms. And high dialogue rates also mean that the average PPI lead report contains interviews with 2-4 relevant decision-makers providing a depth of detail and multiple contacts to improve your ability to move the sales process towards a successful close. We look forward to bringing this level of success to your program.