What we do?

• Overview
• Cold Calling
• Lead Generation
• Market Research
• Account Profiling
• Account Discovery
• Scripting
• Progam Design
• Program Strategy
• Process Improvement
• Consulting

Contact us now!

• Phone
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Appointment Setting

Appointments are great but wouldn’t you rather make sure that the decision-maker you are going to spend time with on the phone is fully qualified for your solution?

Assuming that they are qualified, wouldn’t you prefer to have detailed information in hand that will make the appointment more productive? Information that will improve your ability to move the sales process on to the next stage, impress the customer, give you a better feel for the lay of the land before you get on the call? Primary Point Appointment Setting campaigns can make that happen.

Methodology
Primary Point’s appointment setting methodology borrows from our own experiences as sales professionals combined with ideas promoted by leading figures in the sales and marketing professions. This labor intensive approach is highly professional, scalable, and repeatable. There are three critical phases:

Data Preparation
Without this step 70% of attempted outreaches using client or commercially available lists fail to get to the correct individual contact.

Marketing Communications
Our proprietary approach develops compelling message components to drive results.

Follow Through
With our professional and systematic approach to follow-up, Primary Point is able to achieve consideration rates of up to 80%, an unprecedented metric in this industry.