What we do?

• Overview
• Cold Calling
• Lead Generation
• Market Research
• Account Profiling
• Account Discovery
• Scripting
• Progam Design
• Program Strategy
• Process Improvement
• Consulting

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Customers

Incorporated in 2002, Primary Point specializes in executing telephone-based sales intelligence and market research projects.  Our clients fall into one of three categories: enterprise software vendors; top tier research firms; and professional services organizations.  Our core competency is a proven ability to identify and establish dialogue with senior business executives (C-Suite, EVP, SVP, VP) and mid-level directors and managers, both line-of-business and IT, on complex business and technical issues.  

Primary Point provides services to a broad range of small, medium, and large enterprise software vendors as well as leading market research firms.  These two areas of expertise, telephone-based sales lead generation and telephone-based executive-level market research are overlapping disciplines requiring similar skill sets. 

The ability to establish dialogue on complex business and IT issues with C-Suite and other senior personnel at Global 2000 firms is the key capability that enables Primary Point to attain desirable outcomes for our clients.  This is not a simple process.  Instead, it is the product of detailed methodologies and techniques developed by Primary Point management over many years of experience and actualized via the rigorous training of PPI staff. Primary Point’s program design and execution skills encourage busy, hard to reach decision-makers to discuss complex business issues, problems, and challenges, and technical issues that are critical to the sale of your solution.