What we do?

• Overview
• Cold Calling
• Lead Generation
• Market Research
• Account Profiling
• Account Discovery
• Scripting
• Progam Design
• Program Strategy
• Process Improvement
• Consulting

Contact us now!

• Phone
• Email
• Fax
• Address
• Directions

History

Primary Point (PPI) was established in 2001 with a view towards creating a higher level client deliverable than was otherwise available in the marketplace. The approach took three years to fully develop and represents a complete reworking of the telephone-based outreach process in terms of program methodology, execution techniques, program design, staff hiring and training, and pricing. Our achievements show that our offering is unique.

Primary Point, Inc. was incorporated in Massachusetts in 2002. The company moved to its new corporate headquarters located in the city of Woburn, off of Route 128, America�s Technology Highway, in September 2006.

Primary Point specializes in executing telephone-based sales intelligence and market research projects. Our clients fall into one of three categories: enterprise software vendors; top tier research firms; and professional services organizations. Our core competency is a proven ability to identify and establish dialogue with senior business executives (C-Suite, EVP, SVP, VP) and mid-level directors and managers, both line-of-business and IT, on complex business and technical issues.

Primary Point�s competency relies on methodologies and techniques developed over many years combined with sophisticated and structured marketing communications skills enabling effective script design. Primary Point is a member of MRA (Marketing Research Association) and AMA (American Marketing Association). We rely on the Marketing Research Association�s Code of Marketing Research Standards.