Primary Point (PPI) is a full service B2B market research and sales intelligence provider that will help you select the best research methodology and data collection technique to match your research needs and budget.
We specialize in B2B projects that involve telephone survey, online survey, telephone to web recruitment, or custom sample development for online survey. Our projects typically involve complex IT or business issues and establishing dialogue with mid and senior level decision-makers who are hard to identify and hard to engage. We can supplement your existing vendor or manage all facets of a project.
We are particularly good at projects where target respondent names are unavailable for purchase. For example, if a client were to come to us with a list of target companies, we would network within these companies to identify contacts in functional roles as defined by our client. PPI is also adept at simultaneously engaging multiple decision-makers and influencers at specific responding companies via conference call when such an approach can enhance the breadth and depth of the data obtained.
PPI can also provide services using hybrid models that combine online and telephone, and where required, cutting edge online survey design platforms and capabilities using best of breed technologies. Our language skills include: English, Spanish, and Portuguese.
Primary Point (PPI) has experience across a broad range of industries, solution, and service categories. This experience, along with the vocational and educational background of our management team, allows PPI the ability to successfully design and execute client projects that are optimized to the needs of our client’s research objectives.